This 21st century is characterised by the establishment of more companies and firms to meet this changing world. As a result of that, there is the need for each of these firms to brand themselves to meet those changes.
Corporate reputations are under greater scrutiny than ever before and recent turmoil in international markets has seen some of the world's most well-known brands decimated.
Now stakeholders are turning their attention to the boardrooms, for reassurance that the principles of sound corporate governance are applied to the protection and nurturing of brands, widely regarded as organisations' most important assets. Legislation and regulatory moves has further forced the valuation and management of reputational equity onto the agenda, with research (1) confirming the loss of corporate reputation now rated the greatest risk facing businesses.
Whether your requirement is 24/7 board-level rapid-response incident support and counsel or a wider risk mitigation and strategy review, The Communications Business’ team of senior advisers has a long-standing track-record in building and protecting reputations of UK and international market leaders.Here are a few ways to gain reputational equity and make yourself stand out in relation to corporate reputations and brand
- As the saying goes ''a good name is better than riches'', it is incumbent on every one to live a life worthy of emulation and not to be a social misfit. Your reputation has to be enviable, with this, you would have increased fame and higher value, positive references and opportunities,goodwill and above all recognition and promotion. Ways to build this enviable reputation is by commiting to excellence in anywork you do, keeping the right company, and being consistent.
- ''You must modify your dreams or magnify your skills'' this was said by Jim Rohn, an A merican motivational speaker. You must identify the critical skills required in what you want to do, coduct a self-assessment for that,team up and synergise with others and get a mentor.
- Never become so much of an expert that you stop gaining expertise, view life as a continuous learning experience.Keep on seeking for information and learning.
- Maya Angelou said, One isn't necessarily born with courage, but one is born with potential.Without courage, we cannot practice any other virtue with consistency.We cannot be kind, true, merciful, generous, or honest.This attest to the fact that we need to gain courage and conviction in everything we do.
- There is the need to know how to communicate anytime and anywhere as a person.You need to become aquainted with presentation skills and public speaking.
- Fairness, Honesty, Respect, Diligence, Trust,Faithfulness, Conviction, Persistence, Humility and Thankfulness must be your hallmark
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